YouTuber ‘Doctor Mike’ thinks medicine needs a better social media strategy

Trust in public health institutions has been declining for years. Popular YouTuber “Doctor Mike” has some ideas for how to fix that.

Mikhail “Doctor Mike” Varshavski is a family physician who started a YouTube channel in 2017 because he felt there was “a lack of evidence-based voices online.”

“It created this gap that was filled by grifters, by snake oil people, people who were selling all sorts of miracle cures. And we weren’t there to combat that,” he said. 

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